It all starts with a story: finding your motivation -- Fear is normal : overcoming doubt and eliminating excuses -- A plan to win : building a business to last -- Why matters : why you do it affects how you do it -- Permission to dream : creating a vision for where you want to go -- From dreaming to doing : setting goals that get you there -- Play to your strengths : buildin your business around your life -- The love-hate relationship with money : your guilt-free guide for making more and stressing less -- Make the most of your resources : planning your money, time, schedule and space -- The follow-through : figuring out the operational side of things -- Best business practices : running our business like pro -- How to make money at this : understanding profits, pricing, and paying yourself -- The business side of things : breaking through the boring stuff -- Marketing your business : four things you need to know to make an impact -- The story you're telling : reaching the right people the right way -- Making the sale : how to promote your business without being pushy -- Take it to the next level : growing, scaling and expanding your business -- The balancing act : how to build your business and still have a life -- You've got this!